Automated Marketing
The internet has compressed the modern marketing cycle, making real-time, same day communications the accepted norm. Automated marketing makes it possible to trigger emails, direct mail and telemarketing based on consumer behavior on our clients’ web sites.
In partnership with our marketing team at Global Thinking, we help our clients build automated marketing systems which integrate with their data feeds and client relationship management (CRM) platforms. Our automated marketing systems work with your data streams to provide:
- Real-time email responses
- Same-day direct mail packages
- Personalized microsites
What Does Automated Marketing Look Like?
A typical automated marketing process could include:
Day 1: A prospective customer registers for a 14 day product trial and receives an email welcome message.
Day 3: The prospect receives a direct mail piece highlighting product benefits.
Day 7: If the prospect has been using the trial, send an email explaining how easy it is to buy the product. Or, if the prospect has not used the trial, highlight the benefits again.
Day 10: Send “Your trial is ending soon!” email.
Day 14: Send final offer email.
Day 15: For prospects that used the trial, send a print invoice letter. For other prospects, invite them to a personalized online survey page to find out why they didn’t use the trial, and if they need more time.
Automated marketing succeeds because it enables direct, customized messaging, both in print and online, in response to live feedback.
