One of the greatest challenges facing marketers is data quality. Although client data is an invaluable asset, many organizations lack the resources to organize and maintain their information in actionable format.
We help our clients improve and expand their data assets, while also developing new strategies to nurture relationships and convert leads into new business.
For under-resourced marketing departments, keeping the customer list clean and up to date can be a challenge. We take care of the cleansing and develop strategies to continuously improve the quality of your data with services such as our direct mail returns management program.
Data Nurturing and Harvesting
Sometimes the best way to improve your client data is to ask for their help. Working in tandem with our marketing agency Global Thinking, we create communications campaigns via print, web and email that engage your clients in a meaningful dialogue, gather important feedback, and keep their information up to date.
Client Relationship Management (CRM)
When you need more than a quick fix, Global Thinking’s CRM development team can also help you build a permanent home for your client data and the processes that support your client communications. We can integrate with an existing platform or customize a new CRM platform like SalesForce.com.