Massey Energy, a publicly-traded energy company, faced a challenge common to many large companies:  how to communicate the value of benefits to employees with diverse backgrounds across many different business units with different compensation structures.

Project Description:
Personalized compensation statements based on disparate data sources

Services:
Data Integration, Printing, Distribution

Stage 1: Project Planning
The client requires assistance in communicating with its employees on the “total value” of the company’s compensation practices, including salary and benefits across an employee’s career with the company. Global Printing designs a secure system for working with Massey’s employee data and developing a customized communications package.

Stage 2: Data Integration
Global Printing provides creative support and database implementation services to build a multi-page personalized letter and graphical statement for several thousand employees.

Stage 3: Print Production
Thousands of customized statements are flowed from a database to digital press while customized envelopes are produced in tandem.

Stage 4: Distribution
Thousands of customized packages are hand-checked for 100% accuracy and mailed as efficiently as possible.

Conclusion:
The client effectively reaches its work force with a personalized statement on the total value of their annual compensation package.