K12, Inc.

K¹², the nation’s largest online learning organization for students in kindergarten through 12th grade, needed a more consolidated, time- and cost-efficient way to manage and produce their marketing collateral.  Global listened to K¹²‘s requirements and developed a strategy that would accommodate the needs of field marketing personnel as well as administrative users in the company’s headquarters.

We created a proprietary marketing collateral creation platform that would integrate with K¹²‘s intranet and offer user-level controls to determine what each site visitor sees.

The tool allows users to build state-by-state marketing plans, create user-driven collateral online, order stored materials, and generate financial reports. The system also saved K¹² money and time by centralizing design, printing, and logistical effort.

K¹² continues to work with Global to expand and improve their marketing infrastructure and strategy.  Recently our Global Thinking division launched a “microsite on demand” system which allows K¹² to create customized web sites for local virtual schools as they are needed.  You can see an example of the final product at K¹² Elk Grove.